The first press release was written by a man named Ivy Lee. Mr. Lee’s agency was covering the 1906 Atlantic City train wreck, and used the press release as a means of openly targeting and communicating with the media. Since 1906,millions of press releases have helped organizations distribute and receive essential information.
The advent of the internet changed the press release industry entirely. What were once static printouts have transformed into media-rich stories that encompass a company’s statement, their brand and their background all in one.
Newswire services such as TransWorldNews.com enable companies to incorporate a range of media into their press release. In each release, companies can embed a Video, Picture Gallery and up to three links. Each press release is distributed to more than 285 news publishers around the world, in addition to a large online Twitter following.
Organizations who utilize TransWorldNew...